Summertown Interiors

Economic slowdown has been a recurring like the weather and a decade is usually a good indication of the timeframe for this shift.

Designers were having a field day during economic bliss, as both clients and designer could play with ideas, even to the point of being crazy.

This part of the world (UAE) produced a lot of amazing ideas that gave birth to some of the most exiting if not unusual designs and creations on such a massive scale, never before seen or “I have never seen elsewhere”.

But the real challenge in design is now! When resources are scarce and situation murky. Having said that, the world has to move on and business must continue. The need for designing an efficient economical and practical solution is the criteria.

Minimalism is not just a jargon or a fancy word, but a must. And design towards sustainability, efficiency of energy and waste management becomes a reality. not hype but by necessity. Designers have to push the limits of innovative creativity and to provide a practical solution with an aesthetic touch, maximizing all possible solution. Giving clients their every penny’s worth, squeezing creativity from Designers' every pore!

The pole has shifted in favor of the client, but there’s a responsibility or a limit to all this. Designers can only push their back against the wall but not beyond it. Looking back in the 30’s during the great depression, giving birth to to an era of Art Deco. At that time, this style was seen as elegant, glamorous, functional, and modern and new age of design was born.

Therefore this goes without saying that this is just another phase in our history books, another era and perhaps a new style?