Increased corporate sustainability awareness needed in the UAE

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By Marcos Bish, Managing Director, Summertown Interiors

Despite the progressive measures the UAE Government is taking to make the country a successful global model of sustainable development, UAE businesses are still considerably behind their Western counterparts when it comes to implementing sustainable practises.

Since Dubai pledged to make Expo 2020 the first sustainable expo, the UAE’s sustainable development agenda has been thrust into the global spotlight. The UAE Government has made very clear its intention to become a successful model of a sustainable economy and has put in place some ambitious targets to make this vision a reality.

In 2015, His Highness Sheikh Mohammad Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, launched the Dubai Clean Energy Strategy 2050. This aims to make Dubai a global centre of clean energy and green economy by providing 7% of Dubai’s energy from clean energy sources by 2020, 25% by 2030 and 75% by 2050.

The UAE through its diverse strategies and investments in clean and renewable energy is leading global efforts in this area, despite having the second-largest oil reserves in the world. Since the recent unveiling of the new cabinet including the appointment of Thani Kharkhash as Minister of State for Climate Change and Environment, much effort is being put into diversifying the UAE’s economy away from oil by 2021 to create a business environment that ensures economic and social stability.

Although there has been an increased interest in building green in the past few years, the corporate and economic benefits of sustainability are still underestimated in the region. Being green is a lifestyle choice and a business strategy, which, if done well, positively impacts the company’s bottom line. People will be more engaged and work better together, costs will be managed more efficiently, and the company will gain credibility in the market.

As a company that walks the talk, our clients, partners and the business community in general look to us for advice and knowledge when it comes to integrating sustainability into their business operations. From our own experience, the most common mistake companies make when they want to embrace sustainability is having too narrow a vision: setting just a few goals and metrics for measurement, and then following those without looking at the big picture.

Sustainability has always been at the forefront of Summertown’s operations and we will continue to pioneer the ‘green’ movement here in the UAE. We look to inspire and help other companies to integrate ‘green’ practises into their business strategy to help sustainability become the standard modus operandi, both in the UAE and worldwide.